SR ≤ 0.5s · ISO 16673
DEVICE 01
Visual Occlusion Goggles
ISO 16673 and NHTSA compliant goggles for measuring visual demand. Electronically controlled lenses quantify how much visual attention tasks require.
View Specifications → Driver Attention Metrology ISO 16673 · 17488
Precision Human Factors for the Future of Transport
The industry standard in driver attention measurement, visual occlusion, and cognitive load assessment. Trusted by NHTSA, Toyota, and NASA.
DRT · Response Time Distribution
FIG. 01 — COGNITIVE LOAD EFFECT ● UNDER LOAD ○ BASELINE
Trusted by pioneers in automotive safety
15+
Years in human factors
91
Peer-reviewed publications
3,400+
Citations
VISUAL OCCLUSIONISO 16673
Method authored to
DETECTION RESPONSEISO 17488
Method authored to
01 Expertise
We Validate Driver Safety
A / GOV
Government & Defense
Deliver human factors testing and compliance data for NHTSA, FHWA, NASA, and international defense programs.
B / TECH
Technology
Help automotive OEMs, tech companies, and AV developers validate HMI designs and measure driver cognitive load.
C / EDU
Universities
Supply research-grade instruments and technical support to academic labs running human factors studies worldwide.
FOUNDER & PRINCIPAL SCIENTIST SALT LAKE CITY, UT
02 Who We Are
Joel Cooper, PhD
Bridging the gap between Cognitive Psychology and Automotive Engineering
I started Red Scientific because I kept running into the same problem: the tools available for measuring driver attention were either outdated, overpriced, or disconnected from the research methods that actually matter. So I built what I needed, and it turned out other labs needed it too.
With 15+ years in human factors, 91 publications, 3,400+ citations, and research funded by NHTSA, NASA, FHWA, and AAA, I bring both the science and the engineering. When you work with Red Scientific, you're working directly with the person who designed the instruments and wrote the protocols.
03 Who We Work With
Built for Every Stage of Research
The Lab Director
Running multi-study protocols across teams. You need reliable instruments that produce publication-quality data without constant troubleshooting.
The OEM Engineer
Validating HMI designs against NHTSA guidelines and ISO standards. You need compliant instruments with traceable calibration and clear documentation.
The Graduate Researcher
Collecting thesis data on a timeline. You need turnkey hardware that works out of the box, with documentation good enough to learn from.
The Safety Regulator
Evaluating policy with real-world data. You need peer-reviewed methods and instruments validated across dozens of published studies.
04 Measurement Tools
Precision Instruments for Attention Research
RT · ISO 17488
DEVICE 02
Detection Response Task
ISO 17488 compliant system for measuring cognitive load. Available in tactile, head-mounted, and remote configurations.
View Specifications →