{
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  "basics": {
    "name": "Joel Cooper",
    "label": "Human Factors Researcher & Instrumentation Engineer",
    "email": "joel@redscientific.com",
    "url": "https://redscientific.com",
    "summary": "Expert in Human Factors and Cognitive Psychology, specializing in the application of behavioral science and data analytics to enhance safety and human-system performance. Extensive experience in experimental design, quantitative analysis, and human-machine interaction, with a focus on optimizing attention and decision-making in complex environments. Founder of Red Scientific, leading research and consulting initiatives advancing driver attention assessment and the practical use of ISO-standardized methods such as the Detection Response Task (ISO 17488) and Visual Occlusion Technique (ISO 16673).",
    "location": {
      "city": "Ogden",
      "region": "Utah",
      "countryCode": "US"
    },
    "profiles": [
      {
        "network": "Google Scholar",
        "url": "https://scholar.google.com/citations?user=LfO53RQAAAAJ&hl=en"
      },
      {
        "network": "ResearchGate",
        "url": "https://www.researchgate.net/profile/Joel-Cooper-3"
      },
      {
        "network": "ORCID",
        "username": "0000-0002-7789-7704",
        "url": "https://orcid.org/0000-0002-7789-7704"
      }
    ]
  },
  "work": [
    {
      "name": "Red Scientific Inc.",
      "position": "Business Owner",
      "url": "https://redscientific.com",
      "startDate": "2015-01-01",
      "summary": "Founded and operate a research instrumentation company designing, manufacturing, and selling Visual Occlusion Glasses (VOG) and Detection Response Task (DRT) devices for human factors research. Lead contract research for government agencies including NHTSA, AAAFTS, and UDOT. Provide expert consulting for automotive safety litigation and forensic evaluation."
    },
    {
      "name": "MEA Forensic",
      "position": "Research Scientist",
      "startDate": "2024-01-01",
      "endDate": "2024-12-31",
      "summary": "Conducted forensic engineering research and analysis for vehicle safety cases."
    },
    {
      "name": "University of Utah",
      "position": "Associate Research Professor",
      "startDate": "2011-01-01",
      "endDate": "2020-12-31",
      "summary": "Led large-scale research programs on driver distraction, cognitive workload, and vehicle automation. Managed multi-million dollar research grants from AAA Foundation for Traffic Safety, NHTSA, and FHWA. Published extensively in top human factors journals."
    },
    {
      "name": "Precision Driving Research",
      "position": "Business Owner",
      "startDate": "2011-01-01",
      "endDate": "2015-12-31",
      "summary": "Provided specialized driving research consulting services."
    },
    {
      "name": "Texas Transportation Institute",
      "position": "Assistant Research Scientist",
      "startDate": "2010-01-01",
      "endDate": "2011-12-31",
      "summary": "Conducted research on texting while driving, connected vehicle distraction assessment, and rural intersection safety for NHTSA, SWUTC, and FHWA."
    }
  ],
  "education": [
    {
      "institution": "University of Utah",
      "area": "Cognitive Psychology",
      "studyType": "PhD",
      "endDate": "2010-01-01",
      "courses": [],
      "summary": "Dissertation: The effects of secondary task performance on the temporal and spatial cueing of visual attention"
    },
    {
      "institution": "University of Utah",
      "area": "Cognitive Psychology",
      "studyType": "MS",
      "endDate": "2007-01-01",
      "courses": [],
      "summary": "Thesis: Does practice reduce cell-phone related driver distraction?"
    },
    {
      "institution": "University of Utah",
      "area": "Psychology",
      "studyType": "BA",
      "endDate": "2003-01-01"
    }
  ],
  "awards": [
    {
      "title": "Jerome H. Ely Human Factors Article Award",
      "date": "2025",
      "awarder": "Human Factors and Ergonomics Society",
      "summary": "For \"This is your brain on Autopilot 2.0\" (Human Factors, 2024)."
    },
    {
      "title": "Jerome H. Ely Human Factors Article Award",
      "date": "2016",
      "awarder": "Human Factors and Ergonomics Society",
      "summary": "For Strayer, Turrill, Cooper, Coleman, Medeiros-Ward, & Biondi, \"Assessing Cognitive Distraction in the Automobile\" (Human Factors, 2015 volume). Five-level cognitive-distraction rating scale widely cited in OEM HMI evaluation."
    }
  ],
  "skills": [
    {
      "name": "Research Methods",
      "keywords": [
        "Experimental Design",
        "Quantitative Data Analysis",
        "Statistical Modeling (R, Python)",
        "Grant Writing",
        "Research Program Management"
      ]
    },
    {
      "name": "Human Factors",
      "keywords": [
        "Cognitive Psychology",
        "Human-Machine Interaction",
        "Driver Distraction Assessment",
        "Vehicle Automation (SAE Levels 2-5)",
        "Expert Witness Testimony"
      ]
    },
    {
      "name": "Standards & Measurement",
      "keywords": [
        "ISO 17488 (Detection Response Task)",
        "ISO 16673 (Visual Occlusion)",
        "Eye Tracking",
        "EEG/Psychophysiology"
      ]
    }
  ],
  "languages": [
    {
      "language": "English",
      "fluency": "Native speaker"
    }
  ],
  "interests": [
    {
      "name": "Professional Affiliations",
      "keywords": [
        "The Human Factors and Ergonomics Society",
        "Transportation Research Board",
        "American Society of Safety Engineers",
        "Institute of Transportation Engineers",
        "Society for Chaos Theory in Psychology and the Life Sciences"
      ]
    }
  ],
  "projects": [
    {
      "name": "Consultation on Distractibility of IVIS",
      "description": "$100,000 research grant from AAA Australia",
      "entity": "AAA Australia",
      "type": "research grant"
    },
    {
      "name": "Analysis of DRT Testing Data and VOG Update",
      "description": "$45,454 research grant from VicRoads Australia",
      "entity": "VicRoads Australia",
      "type": "research grant"
    },
    {
      "name": "Evaluation of Rider Trust in Autonomous Shuttles",
      "description": "$197,444.44 research grant, UDOT Project 2086-42",
      "entity": "UDOT",
      "type": "research grant"
    },
    {
      "name": "Workload in Level-2 Partially Automated Vehicles",
      "description": "$668,748 research grant from AAA Foundation for Traffic Safety",
      "startDate": "2020-01-01",
      "endDate": "2022-12-31",
      "entity": "AAA Foundation for Traffic Safety",
      "type": "research grant"
    },
    {
      "name": "Comprehensive Program to Evaluate Cognitive, Visual, and Manual Workload in New Vehicles",
      "description": "$3,864,000 research grant from AAA Foundation for Traffic Safety",
      "startDate": "2016-01-01",
      "endDate": "2018-12-31",
      "entity": "AAA Foundation for Traffic Safety",
      "type": "research grant"
    },
    {
      "name": "Measuring Cognitive Distraction in the Vehicle",
      "description": "$689,500 research grant from AAA Foundation for Traffic Safety",
      "startDate": "2014-01-01",
      "endDate": "2015-12-31",
      "entity": "AAA Foundation for Traffic Safety",
      "type": "research grant"
    },
    {
      "name": "Examining Speech-Based Interactions with In-Vehicle Technology",
      "description": "$245,629 research grant from AAA Foundation for Traffic Safety",
      "startDate": "2013-01-01",
      "endDate": "2014-12-31",
      "entity": "AAA Foundation for Traffic Safety",
      "type": "research grant"
    },
    {
      "name": "Reducing Roadway Departure Crashes at Horizontal Curve Sections",
      "description": "$187,280 research grant from FHWA",
      "startDate": "2012-01-01",
      "endDate": "2014-12-31",
      "entity": "FHWA",
      "type": "research grant"
    },
    {
      "name": "HFCV Mobile Device Vehicle Integration Assessment",
      "description": "$123,028 research grant from NHTSA",
      "startDate": "2012-01-01",
      "endDate": "2013-12-31",
      "entity": "NHTSA",
      "type": "research grant"
    },
    {
      "name": "Crash Warning Interface Metrics Phase 3",
      "description": "$20,000 research grant from NHTSA (Westat subcontract)",
      "startDate": "2012-01-01",
      "endDate": "2013-12-31",
      "entity": "NHTSA (Westat subcontract)",
      "type": "research grant"
    },
    {
      "name": "Measuring Cognitive Distraction In the Vehicle (Phase 2)",
      "description": "$522,916 research grant from AAA Foundation for Traffic Safety",
      "startDate": "2011-01-01",
      "endDate": "2012-12-31",
      "entity": "AAA Foundation for Traffic Safety",
      "type": "research grant"
    },
    {
      "name": "Measuring Cognitive Distraction in the Vehicle (Pilot)",
      "description": "$63,587 research grant from AAA Foundation for Traffic Safety",
      "startDate": "2011-01-01",
      "endDate": "2012-12-31",
      "entity": "AAA Foundation for Traffic Safety",
      "type": "research grant"
    },
    {
      "name": "Applications of Dynamical Systems Theory to Evaluating Cost Overruns",
      "description": "$60,000 research grant from NASA",
      "startDate": "2011-01-01",
      "endDate": "2012-12-31",
      "entity": "NASA",
      "type": "research grant"
    },
    {
      "name": "Test Procedures for Evaluating Distraction Potential in CV Systems Phase II",
      "description": "$120,000 research grant from NHTSA",
      "startDate": "2011-01-01",
      "endDate": "2012-12-31",
      "entity": "NHTSA",
      "type": "research grant"
    },
    {
      "name": "Test Procedures for Evaluating Distraction Potential in Connected-Vehicle Systems Phase I",
      "description": "$332,964 research grant from NHTSA",
      "startDate": "2010-01-01",
      "endDate": "2011-12-31",
      "entity": "NHTSA",
      "type": "research grant"
    },
    {
      "name": "Dissociating Visual and Manual Impairments Associated with Texting While Driving",
      "description": "$60,000 research grant from SWUTC",
      "startDate": "2010-01-01",
      "endDate": "2011-12-31",
      "entity": "SWUTC",
      "type": "research grant"
    }
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      "totalCitations": 3458,
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    "publications": {
      "totalPublications": 91,
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